The one Google Business Profile setting most businesses get wrong
Not the reviews. Not the photos. The primary category decides which local searches you can even show up for, and fixing it takes ten minutes.
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Articles
Straight answers, written down.
Short, practical pieces on branding, websites, SEO and marketing, written for people running a business, not for people running a marketing department. No jargon, no listicles, and nothing written for a search engine rather than for you.
Why local SEO is the best investment your business isn't making
For most small and trade businesses, a local search is where new customers look first. Here is what local SEO is, and five reasons it pays back.
Read itWhat actually moves a small business up Google
Almost every site we look at is doing one part of this well and ignoring the other three. Here is the whole job, in the order it tends to pay off, and what you can reasonably expect from each part.
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