Short, practical pieces on branding, websites, SEO and marketing, written for people running a business, not for people running a marketing department. No jargon, no listicles, and nothing written for a search engine rather than for you.
Almost every site we look at is doing one part of this well and ignoring the other three. Here is the whole job, in the order it tends to pay off, and what you can reasonably expect from each part.
Read itAsk three people to quote for the same site and you will get £600, £4,000 and £14,000. They are not quoting for the same thing. Here is what actually sits behind the number.
Read itYou are not expected to know how any of this works. You are only expected to ask. These are the nine questions that tell you most, and what a straight answer to each one sounds like.
Read itTalk to the person who would do the work. You will come away knowing what is standing between you and the phone ringing, whether or not you use us.
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