A site that loads before they lose interest.
Most business sites are not badly designed. They are badly built: four megabytes of template arriving over a phone signal, while the person who searched for you goes back and taps the next result.
You get the whole thing in one piece: the site, the domain, fast and secure hosting, email addresses at your own name, and forms that actually reach you. Built around your brand rather than around a template, so it looks like the same company as everything else you put out.
A timed reconstruction on a mid-range Android over 4G. Frames at 0.4, 0.8, 1.2, 2.4 and 4.0 seconds.
A typical template build 4.2 MB · 38 requests · blank until 2.4s
- 0.4s
- 0.8s
- 1.2s
- 2.4s
- 4.0s
A GRO build 310 KB · 9 requests · readable at 0.4s
- 0.4s
- 0.8s
- 1.2s
- 2.4s
- 4.0s
01 Hosting
Fast and secure, on UK infrastructure, included in the price. HTTPS from the first day, backups you can roll back yourself, and patching that happens without you being told about it. No surprise renewal invoice in month thirteen.
02 Your domain
We find one that is short, memorable and still available, buy it, and register it in your name. Already have one? We move it across, and you keep the address people already know.
03 Business email
Addresses at your own name: you@yourcompany.co.uk rather than a Gmail with the business name in front of it. Set up on your phone and your laptop by us, with as many addresses as you need for the people who work for you.
04 Contact forms
Built into the pages where somebody is most likely to be ready, and landing in your inbox and your phone within seconds, with the page they came from attached, so you know what they were reading when they decided to get in touch.
05 Built for your brand
Not a template with your logo dropped into the corner. Your colours, your typefaces, your tone, applied the same way they are applied everywhere else you appear, so the site and the van and the invoice look like one company.
06 Built to convert
Every page has one obvious thing to do next, in a place people will actually reach it. A site that looks lovely and generates nothing is a failed site, however good the photography is.
07 Speed
Under 1.5 seconds on a mid-range phone on 4G, measured the day we launch. If it misses, we keep working; the invoice does not move.
08 Structure
Every page you need and none you don't, mapped against what people actually type before anything gets designed. This is also the groundwork that makes the site rankable later.
09 Words
We write them. You correct them. Nobody hands you a blank template to fill in on a Sunday night.
10 Measurement
Analytics and call tracking wired in before launch, so month one has real numbers in it instead of a shrug.
11 Ownership
The domain, the code, the email and every account are in your name from day one. Leaving us costs you a password reset, not a rebuild.
12 After launch
Thirty days of changes at no charge, then a support plan you can walk away from with a month's notice.
Not sure what your colours and type should be yet? Start with branding
I already have a site. Is this a rebuild or a rescue?
Either, and the audit tells us which. Sometimes the structure is sound and it is the weight that is killing it, and that is a fortnight, not five weeks. We will tell you which one you are before you commit to anything.
What does it cost?
A fixed price, quoted in writing after the audit, with the hosting and the first thirty days of changes already in it. No day rates, no scope creep, no invoice that arrives larger than the number you agreed.
Do I actually own it?
Yes. Domain, code, analytics, hosting: all registered to you, not to us, from the first week. We have seen what happens to businesses whose agency owns their domain, and we are not going to be that story.
What happens when something breaks at six on a Friday?
You message the same person who built it and they fix it. There is no ticket queue and no account manager relaying it to someone you have never met. That is the whole point of working with a small team.
Am I locked into your hosting?
No. It is included because it is the part most likely to be quietly bad elsewhere: slow servers, no backups, an SSL certificate that lapsed in 2022. But the domain is registered to you and the site is standard code, so if you ever want to take it somewhere else you can, and we will help you move it rather than making it difficult.
I already have email. Do I have to change it?
Not if it is already on your own domain and working. If you are running the business from a personal address, we would push you to change it: it is the cheapest credibility you will ever buy, and it costs you an afternoon. We move the old messages across and set it up on your phone before switching anything off.
How do I know it will rank?
It will not, on its own, and anyone telling you a new site ranks by itself is selling you something. A fast, well-structured site is the ground floor, not the finished building: it makes ranking possible rather than handing it to you. The SEO page explains what the rest of that work actually is, and the audit will be honest about how long the climb looks from where you are standing.
1 · Branding
Comes first, if you have not settled it. The site is the biggest place your brand has to work, and it is much cheaper to decide before we build than after.
How it works
3 · SEO
Get ranked, get found. A launched site is not a found site; this is the work that puts it in front of people already searching.
How it works
4 · Marketing
A website on its own is invisible. This is how the people who were not searching for you find out you exist at all.
How it worksLet's find out how slow it really is.
Send us the address. You will get a real page-by-page read on speed, structure and what it is costing you, written by a person, not a scanner.
Get my free audit